"Il greenwashing , letteralmente lavaggio verde, the phenomenon is unfortunately very common today, the ' unjustified appropriation of environmental virtue by businesses, industries, political entities or organizations aimed at creating a positive image of its activities or products, or an image for mystifying divert attention from its responsibilities in respect of negative environmental impacts. " (Wikipedia definition of )
Advertisers and marketers know that today many consumers are aware of environmental issues and sustainability and profit by "selling out" with green credentials Often fraudulent. According to the study
Six Sins of Greenwashing , published by TerraChoice in 2007, up more than a thousand everyday products, as many as 99% was found guilty of at least one of six forms of greenwashing identified. "
(from" Greenwashing: Environmental organizations are truly environmentalist? )
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